Corporate identity gives a sense of the culture or personality of the business. In creating a consistent identity, a company is ensuring that it will be recognized and remembered. A uniform corporate identity becomes instantly recognizable amongst its target audience.

Establishing a strong brand identity allows you to set differentiation, personality, consistency, awareness, and loyalty among your business and customers. Your brand is the company’s identity. This image will be portrayed to all employees and customers-therefore making it one of your company’s most valuable assets.

What is Corporate Design?

• Logo, logo variations for different business divisions and/or subsidiaries.
• Corporate color(s) and color variations for different product or business divisions.
• Corporate typefaces, including diverse fonts for different products or business divisions.
• The design grid, means placement and weighting of logo, image and/or text. The definition of image sizes, column width, record types and font sizes. In all visual media (on product, in print, online, film) internal and external. 

Corporate Identity Package | Logos, Business Cards & Letterheads. The Corporate Identity Package, also known as the CI Package, covers everything you would need for your Company from a graphic design perspective. … Everything needs to be the same, whether it is your letterhead or your logo.

That is Corporate Identity?

Only the whole image and expression is the identity. 

Corporate design is a part of corporate identity. Its developers have the challenging task to understand this identity, to capture it and translate it in form and content, a task that includes and affects all business divisions and each publication.